Challenges the Digital Media Industry is Facing Today

Growing at a “too fast” pace comes with its own set of disadvantages, and that’s probably what we are seeing with the digital marketing industry.

While digital marketing has actually turned out to be something that’s transforming the way businesses market their products and services, it seems to have got to the point where its growth is leading to challenges that can often be hard to deal with.

Kartikeya Sharma iTV, a well-known name in the Indian media industry, walks us through some of the most worrying challenges.

Too much clutter

As the digital marketing industry grows, the number of digital marketing service providers grow as well. And while that may not really be a problem per se, but what is definitely a problem is that people and companies not qualified enough as digital marketers, too, enter the field due to just being attracted by the industry’s growth.

This is precisely what has been a reason for the kind of cluttered market it has become lately. If you’re a business looking for the right digital marketing service, there’s quite a possibility you will end up going with the wrong options the first couple times before finding one that fit the bill well for your business.

Too dynamic

Any industry that adopts from time to time is believed to be a sign of a healthy industry; however, when an industry changes so fast that it often doesn’t give enough time for the people involved to learn to adapt to the changes, it becomes a problem.

We have been seeing things change on a monthly basis in the digital marketing world, and it’s definitely turning out to be hard to keep up with.

Lack of skilled workforce

As it’s so hard to keep up with all the changes that keep getting introduced out of nowhere, there are not many employees in the industry that can be considered “reliable” for a digital marketing job.

This has apparently led to a significant lack of qualified workforce in the industry.